Squarespace Web and branding designer
Squarespace Web and branding designer
DIGITAL AND PRINT DESIGN
2019 Redesign of the Raising Children website that I first designed back in 2006. This is one of the few sites, I have worked on, where the design UX and UI were entirely lead by usage data. The 10 years worth of stats showed that over 70% of users accessed the site via mobile and over 80% were going directly to individual pages via search engines. Essentially each content page was the home page. This lead to an approach that prioritised mobile and how users could further explore the site from the content page they landed on.
Growing up theme montage
print design & illustration - height charts
Outdoor advertising
Print design - stickers
John Howard - Prime Minister launching Raising Children
Concept and animation created for a social media campaign to publicise the raisingchildren.net.au mental health assets for professionals.